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Marketing performance — February 2026
AI follow-up snapshot — February 2026
Marketing performance — January 2026
Dealership overview — January 2026
Sales performance snapshot — January 2026
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Marketing performance — February 2026
Snapshot
Total Ad Spend
$3,580
Combined Google + Meta
Total Leads
56
↑ 12% vs January
Blended CPL
$63.93
$3,580 ÷ 56 leads
Blended CPC
$0.64
5,594 total clicks
Leads breakdown: 34 from Google Ads (61%), 22 from Meta Ads (39%). Blended CPL calculated as total spend divided by total leads across all platforms. January CPL was $72.10.
Google Ads
| Metric | Value | Status |
|---|---|---|
| Spend | $2,180 | On budget |
| Impressions | 42,856 | |
| Clicks | 3,412 | |
| CTR | 7.96% | Strong |
| CPC | $0.64 | Below avg |
| Leads | 34 | |
| CPL | $64.12 | Healthy |
Meta Ads
| Metric | Value | Status |
|---|---|---|
| Spend | $1,400 | On budget |
| Impressions | 68,214 | |
| Clicks | 2,182 | |
| CTR | 3.20% | Monitor |
| CPC | $0.64 | Below avg |
| Leads | 22 | |
| CPL | $63.64 | Healthy |
| Frequency | 5.0 | High |
Meta CPC of $0.64 is well below the $1.72 automotive average — strong creative performance. However, frequency at 5.0 is elevated. Consider refreshing ad creative or expanding audience targeting to reduce ad fatigue. Google CTR at 7.96% is significantly above the 3.17% industry benchmark.