Marketing
Viewing as: Dealer
Branding
Campaigns
Social
Paid Ads
Outreach
Creative Studio
Media
Schedule
Library
Paid Advertising
Total Budget
$7,500 / mo
Spent MTD
$4,120 (55%)
Leads Generated
145
Avg CPL
$28
Top Campaign
Silverado Catalogue
Running Campaigns
Silverado Catalogue
86 leads
$1,300
Google Search — Silverado
32 leads
$900
Used Vehicles Catalogue
28 leads
$500
New Vehicle Carousel
45 leads
$350
Retargeting (Meta + Google)
33 leads
$500
Equinox Boost — Paused
—
$0
Budget Allocation
Three Pillars — 74%
Other — 26%
Three Pillars — New Vehicles
Silverado
$4,550 allocated
Equinox
$1,400 allocated
Traverse
$1,550 allocated
Other Campaign Budgets
Used Vehicles
$1,200
Parts + Service
$800
Body Shop
$400
SubPrime
$500
Social Media — This Week
Facebook ✓
Instagram ✓
TikTok ✓
Outreach Programs
Lost Lead Recovery
342 contacted · 31 appts
Trade-In Mining
156 contacted · 12 appts
Private Sale — March
Starts Mar 15 · 2,400 recipients
Always-On Nurture
🎂 Birthdays
🎉 Anniversary
🍂 Seasonal
☑ Check-Ins
📧 Post-Sale
43
appointments booked this month from outreach
Brand & Reputation
Online Reputation
Google Rating
★ 4.8 (641 reviews)
Response Rate
95%
New Negatives
2 alerts
Booked Media Flights
Streaming TV — Fall
Live
Radio — Holiday Push
Scheduled
Asset Health
Pillar #1 Video Ads
✓ Complete
Google Search Ads
⚠ 1 Missing
Used VLA / PMAX
✓ Complete
Paid Ads — Coming Soon
Creative Studio — Coming Soon
Media — Coming Soon